Comarch: Decoding Gen Alpha - Capturing the Loyalty of Retail's Biggest Wild Card
Gen Alpha isn’t shopping yet—but they’re already shaping what comes next. Join the conversation on how the first fully digital-native generation will redefine loyalty before they ever make their first purchase.
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Comarch (Sapphire)
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Comarch
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Comarch is a global software house that delivers cutting-edge loyalty management & digital marketing platforms that companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Comarch supports some of the world’s most popular brands (including Auchan, BP, Ford, and Heathrow Airport) by providing them with tools for building and running immersive B2B, B2C, and B2E loyalty programs and marketing campaigns.
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Kaitlyn Corker
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Prudence Milligan
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Sophia Brinkley
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Associate Manager, CRM & Personalization
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Roger Ma
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Mercedes-Benz
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Director, CRM and Loyalty
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