Shell’s CRM ecosystem is one of the largest and most effective in the fuels industry, built to influence customer behavior at scale through channels we fully own and control
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Shell Fuel Rewards (Turquoise)
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Shell Fuel Rewards
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Shell Fuel Rewards® is the #1 fuel loyalty program in the U.S., reaching more than 40 million members nationwide and delivering over $3 billion in fuel savings since launching in 2012. The program offers a meaningful cents per gallon saving that delivers incremental trips, increased spend and engagement with partners. With different ways to earn, Shell Fuel Rewards® helps keep partner brands top of wallet while delivering measurable, proven results at scale.
Megan Blackburn
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Staples Canada
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Senior Director, Marketing
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Caitlin Shanahan
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J.Crew
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Director of Lifecycle Marketing
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