Zeta: One Customer, Many Moments — Win the Reason They’re Buying
Customers don't just make purchases because they're part of a segment. They buy when an occasion creates a need. Together we'll explore how to identify those moments, align messaging and channels to them, and use Share of Occasion to properly understand opportunity and competitive position. Learn to grow share where decisions are actually made, and start winning the moments that drive purchase.
You have attended this session. This session has ended. Click here to join another session or go to My Sessions.
Guests attending this workshop
Request Login
Registration
Profile
Zeta Global (Sapphire)
Country
Company
Zeta
Job title
Interests
About me
Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. zetaglobal.com
William Morales
Country
Company
Pens.com
Job title
Global Director of Email
Interests
About me
Jasmine Di Duca
Country
Company
Pizza Hut
Job title
Director, CRM & Loyalty
Interests
Sectors: ; Solutions:
About me
Holllie Zeyher
Country
Company
Academy Sports + Outdoors
Job title
Sr. Manager, Owned Channels
Interests
About me
Daniel LaForge
Country
Company
Boot Barn
Job title
Sr. Manager, Loyalty and Email
Interests
About me
Bradley Clay
Country
Company
Victoria's Secret
Job title
Senior Analyst, Email Marketing
Interests
About me
Ray Han
Country
Company
Nike
Job title
Lead Rewards & Lifecyle Growth
Interests
About me
Connection Request
How it works
Complete your profile
Take a seat
Meet the others and have fun!
Share
Be nice and share your participation on social media!
