Most loyalty programs measure participation, not loyalty. In this session, we’ll discuss how to reframe loyalty as repeat behavior and preference—and how to hold it accountable to outcomes like frequency, retention, share of wallet, and reduced churn. We'll also explore how brands can connect online and offline interactions into one membership story—and create real stickiness through utility, access, recognition, and personalization.
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Zeta Global (Sapphire)
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Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. zetaglobal.com
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