Zeta: One Customer, Many Moments — Win the Reason They’re Buying
Customers don't just make purchases because they're part of a segment. They buy when an occasion creates a need. Together we'll explore how to identify those moments, align messaging and channels to them, and use Share of Occasion to properly understand opportunity and competitive position. Learn to grow share where decisions are actually made, and start winning the moments that drive purchase.
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Zeta Global (Sapphire)
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Zeta
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Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. zetaglobal.com
Briana Balaban
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Sephora
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Senior Marketing Manager
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Sadie Santiago
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Madewell
Job title
Loyalty Marketing Manager
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Sectors: ; Solutions:
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Rishi Chaudhry
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Chipotle Mexican Grill
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Sr. Marketing Specialist, Loyalty & Gamification
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Melissa O'Neill
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Lenovo
Job title
Director, NA eCommerce Strategy
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Experienced eCommerce strategy, sales and operations leader for a Fortune 500 company, specializing in business-to-consumer and small business sales.
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