Bloomreach: Email Isn't Dead — Here’s How To Make It Shine

Every year, someone declares email dead. And every year, it keeps driving more revenue than any other owned channel. But in a world of SMS, push, RCS, and WhatsApp, the real question isn't whether email matters; it's what email is actually for. In this session, you’ll discover:

• Why email is still one of your best channels today


• Email's role as the connective tissue that makes every other channel work harder


• How to effectively use email as part of a larger omnichannel strategy

02-06-2026 16:15 - 16:45