Bloomreach: How To Stop Building Copilots and Start Building Colleagues
Most brands deploy AI agents as glorified assistants, requiring marketers to initiate, approve, and close every loop. But real ROI comes from end-to-end autonomy. In this session, we explore how to use agentic AI to drive impactful results. You’ll learn:
A practical framework for evaluating agentic tools
How to assess your organization's readiness
How to decide which workflows are ready to run without you
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Bloomreach (Turquoise)
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Bloomreach
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About me
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.
Melissa O'Neill
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Lenovo
Job title
Director, NA eCommerce Strategy
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About me
Experienced eCommerce strategy, sales and operations leader for a Fortune 500 company, specializing in business-to-consumer and small business sales.
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