Beyond Personalized Content: AI-Driven Offers That Ring the Register
Agentic AI makes decisions on your behalf as a marketer. That's the promise. But here's the question few are asking: how do you know it's making the right decisions? This workshop discusses how marketers can ensure they see what Agentic AI is deciding, why it's deciding it, and what it's optimizing for.
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard.
Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital
Mike White is Director of Customer & Loyalty Platforms at Foot Locker, where he leads engineering strategy across customer data, MarTech, and loyalty ecosystems. He focuses on connecting customer insight to execution—building platforms that improve acquisition, engagement, and lifetime value while enabling faster, more effective delivery from engineering teams. His work centers on modernizing customer data capabilities, scaling loyalty experiences, and supporting digital commerce at enterprise retail scale.
Roger Ma
Country
Company
Mercedes-Benz
Job title
Director, CRM and Loyalty
Interests
About me
Zahra Khan
Country
Company
Pizza Hut
Job title
Manager, CRM + Loyalty
Interests
Sectors: ; Solutions:
About me
Grant McCloud
Country
Company
The Exchange
Job title
VP Credit and Loyalty Strategy
Interests
About me
Neil Sunday
Country
Company
Pizza Hut
Job title
Sr. Manager, MarTech Ops
Interests
Sectors: ; Solutions:
About me
Tyler Stewart
Country
Company
The Home Depot
Job title
Sr. Manager, Customer Technology
Interests
About me
Waqar Sadiq
Country
Company
The Home Depot
Job title
Sr. Principal Engineer
Interests
About me
Lauren Strien
Country
Company
Samsung
Job title
Sr Marketing Manager
Interests
Sectors: ; Solutions:
About me
Keyana Underwood
Country
Company
European Wax Center
Job title
CRM Specialist
Interests
Sectors: ; Solutions:
About me
Sophia Brinkley
Country
Company
Wingstop
Job title
Associate Manager, CRM & Personalization
Interests
About me
Allison Fargo
Country
Company
Fabletics
Job title
CRM Manager
Interests
Sectors: ; Solutions:
About me
Krista Gunstone
Country
Company
Nike
Job title
Sr. Director - Nike Digital
Interests
About me
Katie Gensley
Country
Company
Nike
Job title
Lifecycle
Interests
About me
Leah Paliotto
Country
Company
Victoria's Secret
Job title
Sr. Manager, Marketing Customer Loyalty
Interests
About me
Mason Sergent
Country
Company
Deckers Brands
Job title
HOKA Global Loyalty Manager
Interests
About me
Kimberly Sutton
Country
Company
Deckers
Job title
Loyalty & Strategy Planning Manager - Global
Interests
About me
Eric Creel
Country
Company
Genesco | Journeys
Job title
Program Manager, Loyalty
Interests
About me
Amelia Gitter
Country
Company
Lowe's Companies
Job title
Director, Customer Marketing
Interests
About me
Melissa Halverson
Country
Company
J. Crew
Job title
Senior Director Loyalty, Credit & Retention
Interests
About me
Lauren Spheeris
Country
Company
TKO
Job title
Analyst, TKO Analytics & Insights
Interests
About me
Emily McCallson
Country
Company
Great Clips
Job title
Manager of Digital Marketing
Interests
Sectors: ; Solutions:
About me
Erin Vitero
Country
Company
Fabletics
Job title
Sr. Director, CRM
Interests
About me
JOSEPH KARLIN
Country
Company
Deckers Brands
Job title
Global Martech Product Owner
Interests
About me
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