Loyalty pros live a love/hate reality: we thrive on driving engagement and building programs customers can't resist, but wrestle with budget battles, blurred lines with CRM, digital, promotions, and media, and proving impact when incremental revenue is hard to attribute. So let's quit Loyalty. Not actually. Unless...
This session basks in the healthy disdain we have for the topic we love and live. Using Bond's latest loyalty, wallet, and app engagement data plus brand-new Loyalty Report insights, we'll cut through the noise to reveal the DOs and DON'Ts of customer engagement when you're sooOOOooo done with loyalty as usual.
Pick up the patterns of your own customers that are otherwise invisible to you. Learn how to use those signals to drive double-digit growth—next quarter, all year, and into your next role. The session reveals the broader customer impact you can make right now, whether you're staying in loyalty or writing your next chapter elsewhere.
Sean Claessen, Chief Strategy Officer - Bond Brand Loyalty
Ben Chan, AI & Innovation Solutions - Bond Brand Loyalty
Bond is a global, customer intelligence-driven engagement company that creates growth by building lasting connections between brands, their employees, and their customers.
Powered by Bond Intelligence, it uses behavioral science and data to design and run engagement programs that strengthen loyalty, increase advocacy, and grow customer value over time.
Bringing together strategy, design, creativity, customer intelligence, advanced analytics, and AI-driven technology, Bond delivers best-in-class engagement solutions built to perform. It helps organizations unlock the full potential of their known customers, turning insight into action, and data into measurable results.
With offices across North America and Europe, Bond partners with both aspiring organizations and Fortune 1000 companies to solve real business problems and deliver impact at every moment.
Stephanie Jungvirt
Country
Company
Columbia Sportswear
Job title
Senior Manager, CRM & Loyalty
Interests
About me
Kaitlin Jones
Country
Company
Columbia Sportswear
Job title
Manager, Loyalty Program Experience & Partnerships
