Benji: Loyalty Partnerships: The Highest-ROI Growth Channel in Loyalty
Delta, JetBlue, Marriott, Starbucks and Uber have figured out what most loyalty teams haven't: How to harness loyalty partnerships to differentiate their programs and drive acquisition, retention, and incremental spend.
In this session, we’ll explore why loyalty partnerships are emerging as one of the highest-ROI growth channels in customer marketing - and how leading brands are using earn, redeem, perks, and status experiences to unlock new value without massive media spend. Learn what separates gimmicks from real growth, how to launch quickly without years of integration work, and why the future of loyalty may belong to brands that build ecosystems, not islands.
Loyalty partnerships shouldn’t take years to launch. With Benji, they can go live in weeks.
Benji is the API-first platform that helps brands launch and scale loyalty partnerships through a single integration. Instead of building custom tech for every new partner, brands use Benji to power earn, redeem, perks, status recognition, account linking, subscriptions, and limited-time campaigns — all in one place.
Benji manages the heavy lifting: secure authentication, real-time data exchange, business rules, transaction processing, and reporting.
The result:
10x faster go-to-market
Up to 60% higher conversion rates
50% lower cost than in-house builds
Faster testing, learning, and scaling
Whether launching one strategic partner or building a full ecosystem, Benji turns partnerships into a repeatable growth channel — without adding engineering burden.
Rachelle Bowden
Country
Company
Wendy's
Job title
Manager - Loyalty
Interests
About me
Kim Wasilensky
Country
Company
Amplifon
Job title
CRM Sr Specialist
Interests
Sectors: ; Solutions:
About me
Mike White
Country
Company
Foot Locker
Job title
Director, Customer & Loyalty Platforms
Interests
About me
Mike White is Director of Customer & Loyalty Platforms at Foot Locker, where he leads engineering strategy across customer data, MarTech, and loyalty ecosystems. He focuses on connecting customer insight to execution—building platforms that improve acquisition, engagement, and lifetime value while enabling faster, more effective delivery from engineering teams. His work centers on modernizing customer data capabilities, scaling loyalty experiences, and supporting digital commerce at enterprise retail scale.
